"When I first started looking for things like a ‘standard tank top’ or a ‘standard jersey skirt’, I thought they’d be easy to find."
I find this to be the case too often. Jeans are easy (Levi 501, anyone?) but finding a t-shirt or collared shirt that fits well, is comfortable and that I will likely be able to buy over and over again for the next 10 years is quite difficult.
GAP and Uniqlo sort of do this but even they change things around a lot. I think sites like Everlane.com could do quite well out of this concept: most people like to stick with basics they love. Make good basics and keep them around forever. I've always wanted to be able to login on my iPhone and click 'give me two new t-shirts' and have them delivered to my door, the iPhone app should know where I live, my card number and my favourite stuff...no questions asked!
I find this to be the case too often. Jeans are easy (Levi 501, anyone?) but finding a t-shirt or collared shirt that fits well, is comfortable and that I will likely be able to buy over and over again for the next 10 years is quite difficult.
GAP and Uniqlo sort of do this but even they change things around a lot. I think sites like Everlane.com could do quite well out of this concept: most people like to stick with basics they love. Make good basics and keep them around forever. I've always wanted to be able to login on my iPhone and click 'give me two new t-shirts' and have them delivered to my door, the iPhone app should know where I live, my card number and my favourite stuff...no questions asked!