Security researchers definitely do the naming gimmick for personal brand purposes. This may not be as obvious when itβs successful, but academic papers routinely name vulnerabilities when there is no real benefit to users.
The whole point of naming vulnerabilities is to establish a vernacular about them, so it's not surprising that academic papers name them. The literature about hardware microarchitectural attacks, for instance, would be fucking inscrutable (even more than it is now) without the names.
I'd be happy to file all of them under Spectre/MDS, except for the ones that aren't Spectre/MDS, of course. They don't all need unique names. Most of them are all instances of the same pattern: some value is not present in a register when it's needed, and an Intel CPU design continues to execute speculatively with the previous contents of that register instead of inserting a pipeline bubble, leaking the previous contents of that register. Using an inter-core communication buffer, instead of a load data buffer like the last person, I don't think deserves a new name and logo. A new write-up, yes.
I don't even understand the impulse to lose the names. Names aren't achievement awards. We already have Best Paper awards at the Big 4 and the Pwnies (for however seriously you take that). The names don't cost anybody anything, and they're occasionally helpful.
Name them all.
You see the same weird discussions about CVEs, and people wanting to squash CVEs down (or not issue them at all) because the research work is deemed insufficient to merit the recognition. As if recognition for work was ever even ostensibly what the CVE program was about.
