Makes sense. The only VR market up till now has been the gaming market, and the AVP is a locked down device that's incompatible with the preeminent gaming platform. This is probably why Apple has marketed it as an AR device, but although AVP is a nice step forward towards that vision, AR experiences will have a gigantic technology gap for the foreseeable future due to battery life issue. That's all without considering the show-stopping price for AVP.