It's funny you ask this because this question has come up a bunch of times. It just maps to our mission and we decided we really wanted to be true to it. Our mission is to help people/companies release their ideas to the world quickly. So it just fit and we decided it was worth the tradeoff for it to be a little harder to search for. In the end if we're successful it will be because we built something people want (i.e. apple.com) vs the name we chose.