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What is the optimum amount of ruthlessness for a startup to have?

I think this depends entirely on what industry sector a startup is targeting. For example, a startup in the drug dealing, extortion, pimping or organised crime sectors should probably be very ruthless and very "ready to rumble".

But for a website -- the sort of business most HN readers are more likely to be in -- ruthlessness is much less likely to be effective. The thing you're most likely to achieve with it is getting people to think you're an arsehole.



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