That really doesn't stand out in the App Store listings- the detail work is all to emphasize the 512x512 version that doesn't matter. The only color is in the middle keyhole, which isn't particularly visible at the smaller resolution.
The old glowing keyhole was dramatically better- OP might want to take a look at merging the two, with the new box design and the old glow, to help this stand out more.
Yeah, the old icon with the bright glow really stuck out to me as well. Wish we could have seen A/B tests, even ones off web ads like someone recommended would have been better than nothing.
The old glowing keyhole was dramatically better- OP might want to take a look at merging the two, with the new box design and the old glow, to help this stand out more.