It's much harder to comparison shop but it's also a much harder effort for the OEM to manage their SEO. Same product with thousands of different codes would make quality online reviews worthless I reckon. It would also mess up user/fan forums.
I was in the market recently for a high-end camera and it would've been really bad for the OEM to have different codes for it in different countries let alone different stores because it meant it would've been too hard to do research.
The cost to the OEM would be too high to bear to appease the mom & pop store at the other end, at the end of the day they don't care who retails their unit as long as they ship more at the wholesale rate.
I was in the market recently for a high-end camera and it would've been really bad for the OEM to have different codes for it in different countries let alone different stores because it meant it would've been too hard to do research.
The cost to the OEM would be too high to bear to appease the mom & pop store at the other end, at the end of the day they don't care who retails their unit as long as they ship more at the wholesale rate.