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Many users will see "contact us for pricing" and assume that means you can't afford it. That's fine if your customers are enterprises but definitely not for consumer products that middle class people might actually buy.


A lot of time when there’s something like that, I’m fine not having a firm number, but it’s nice to have at least a ballpark idea of cost. (I found this particularly egregious with musical instrument pricing where I didn’t know if I was looking at a $1000 instrument or a $20,000 instrument, so I generally assumed that these would be cases where I clearly couldn’t afford it so best not to wonder—not to mention the cases where the list price was often as much as double the actual street price for an instrument).


or the product is still being built out and they don’t know how to price something in beta




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