Is it standard to use percents of percents in conversion tracking? Going from 20 to 23% conversion rate is not a 15% increase in conversions, it is 3%. If that is the kind of shenanigans being played, there is something else to remove
It is. To simplify, if every conversion makes the company makes $1 and 100 prospects enter this funnel, going from 20 to 23% means they make $23 instead of $20
