Or you could simply begin to learn everything there is to learn about that niche. I think the point Patrick is making is that knowing your own specialization is as, if not more, important than your customer knowing it.
If you're "a programmer" then your customer base is pretty much anyone who needs software. That doesn't help much because you're back to the same question: "who needs software?"
If you're an expert on sites for heritage Asian language schools then it's much easier to find schools->Asian language schools->heritage Asian language schools. Odd though it may seem, it's easier to market to a small, well defined niche than a large amorphous blob of "potential customers."
So, is anyone reading this looking for an expert in on-vehicle liquid spray control systems? :-)
If you're "a programmer" then your customer base is pretty much anyone who needs software. That doesn't help much because you're back to the same question: "who needs software?"
If you're an expert on sites for heritage Asian language schools then it's much easier to find schools->Asian language schools->heritage Asian language schools. Odd though it may seem, it's easier to market to a small, well defined niche than a large amorphous blob of "potential customers."
So, is anyone reading this looking for an expert in on-vehicle liquid spray control systems? :-)