I think a play-by-play about how you guys got coverage from a local news station would be solid ... maybe a bit more of how it effected sign ups etc on your site.
I also think it might be great if my exact zip code isn't applicable to suggest ones nearby? I know for sure that there are locations in California (as I see testimonies from people in that state) but when I search for my own, it just asks me to sign up to get notified when it becomes available.
We have been experimenting with ways to keep customers in the loop as we expand our inventory beyond the Pennsylvania and Southern California region. Your suggestion addresses the problem before "guests" even search, which is an improvement over what we have now. We'll fix that!