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Something I noticed: beside the M, the rest of the font is very similar to the font Myriad (the font used by Apple in their logo).


I believe it's Segoe, which Microsoft owns and has been using everywhere lately.


So basically, Segoe is to Myriad as Arial is to Helvetica.

Got it.


It's more like they're both similar to Frutiger. And Myriad is barely 2 years older than Segoe, and it was developed by Agfa not MS, so it's not likely that it was copied. While Arial was kind of a crappy font, MS's new stuff (Consolas, Calibri etc.) has been pretty nice.


They're all Humanist fonts so there's a fair amount of family resemblance. So take the school of thought that finds Helvetica boring and corporate and apply to the new Segoe-based Microsoft logo. One thing I find interesting is that there was some legal brouhaha over Segoe a few years ago which appears to be all resolved but still makes it a little surprising to me that they'd go so all-in in such a visible context.




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