> people perceive the logo as old and out of fashion
So, I think we both agree, the original logo lacks the previous associations of value and therefore needed to be changed/updated. People don't buy things because of a lack of newness or because they are deemed old. They buy based on utility (whether that's perceived or not is another question).
So, I think we both agree, the original logo lacks the previous associations of value and therefore needed to be changed/updated. People don't buy things because of a lack of newness or because they are deemed old. They buy based on utility (whether that's perceived or not is another question).