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You could say the same about Apple or any company over 20 years old which has had time to go through a few department leads and culture shifts.

I’ve had the Dyson DC02 (1995) - great machine, rubbish plastic in the handle which always cracked after 5 or more years. The filters were also a terrible, throwaway design.

Then bought the DC25 (2008). The DC02 still worked, but this was a dramatic upgrade, solid, strong, easy to clean the brush bar (a long haired dog and 2x daughters made this a god send feature) and easy to wash filters.

Then bought the DC16 - their first cordless. Appalling suction and batteries which died after 1-2 years of use.

Next decided to try a different brand and bought a Miele CX1 (2019) - their first bag less cleaner. Highly rated, very expensive. It had the worst brush head I’ve ever seen, required fiddly disassembly to empty the weird little dust compartment within the canister and had a very odd dust filter which was a pain to clean. Terrible vacuum and lousy design compared to our previous Dyson.

Now we have the V15 - phenomenal cordless vacuum. Can’t praise it enough. It’s just a vacuum mind but it’s very good.

As an aside we’ve also bought the Dyson fans for work. The circular one worked well the HP02 heater purifier which cost a fortune has a high pitched whine which is so irritating that everyone turns it off and this is despite Dyson reluctantly taking it back and ‘fixing’ it - whereupon a year later it’s back to whining.

Dyson himself seems a hypocrite and a little questionable - between Brexit and then incorporating in Singapore and also buying swathes of British farmland I’m not exactly enamored. Also backing out of the Dyson car seemed a low ambition move to me given he has total ownership of the company and is one of the few people in the world who can make that kind of impact.

But the article itself just seems a nothing burger.



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