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Yeah, particularly if you ask young men, minorities, working class people, etc. But it is not so much ‘is that predicate false’ or ‘did they come to the wrong conclusion?’ but ‘how does it make me feel?’ ‘Illegal alien’ hits people hard because we all obey laws we don’t like. I hate seeing people walking in through the emergency doors in the subway because I am paying. Illegal aliens mostly keep their heads down to keep out of trouble but when you conspicuously defend people who commit terrible crimes you look unempathtic to victims. Empathy for the in-group but not for the out-group is a destructive force.

A distinction we don’t make enough in politics, marketing, McLuhanism and more is between early adopters and laggards. Zohran Mandami played well with young cosmopolitans and people in racially integrated areas but Clinton and Cuomo play well with laggards in all-white and all-black areas because they’ve been around, so does Bernie Sanders. Walking into a group of black nationalists as a 22 years old vanguardist and getting rejected was part of my origin story as an activist and lead but spending years listening to those people and telling the story I saw turned things around.



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