Well, what do we do about people who don't read the article? Even if you tell them what is being discussed, they will interject about their pet theory, and insist on having you discuss their PoV.
Discussion about the topic is now hostage to whoever has the least understanding but the most willingness to interject.
At that point, it wouldn't be surprising to find experts leaving the conversation, to form more specialized groups to discuss the topic.
Do you think experts are more likely to read the article? In my experience experts are less likely to read these pop articles about their domain, because they are so wrong.
Discussion about the topic is now hostage to whoever has the least understanding but the most willingness to interject.
At that point, it wouldn't be surprising to find experts leaving the conversation, to form more specialized groups to discuss the topic.
How would you solve this?