If you want to operate at "dominant player in the industry" there's a lot of reasons you have to do stuff that has reasons not to be done, saying "its hard" isn't a good enough excuse if you want to get the lions share of the market.
Somehow I don't think the billion dollar monopoly on video hosting is worried about doing anything more than serving adverts at this point. So let's just enshittify the product until we get broken up or a competitor somehow rises.