I interviewed in 2015. The recruiter told me to read the Amazon Leadership Principles, but I thought it was ridiculous to prep for something so specific to a single company, especially as I was interviewing at other companies too.
I got the job, and I think being natural helped. I've interviewed thousands of people at Amazon since, and too many people just say the buzz words with no meat, and it gets them nowhere i.e. I showed customer obsession when I.....(and then gives a bad example)
I interviewed much later and there was definitely no getting around it, the interviewer refused to let me go on further without hitting every single value in the list and talking about a unique example of my experience for each value.
One entire experience story/project example per value, completely insane cult behavior. I felt like I was interviewing for Scientology.
I got the job, and I think being natural helped. I've interviewed thousands of people at Amazon since, and too many people just say the buzz words with no meat, and it gets them nowhere i.e. I showed customer obsession when I.....(and then gives a bad example)