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Design moves at the speed of culture; not technology. It took 3 years of people messing with mobile phones before it occurred to someone to implement "pull down to refresh" and much longer for it to be common practice that people just expect from UX. I think people are still learning what they want from an AI experience.

I do think you have to be pretty targeted with your predictions, though. Consumer product design seems to be evolving differently from B2B and at a different pace. Growth curves are different for each.



One of the bigger design battles at a prior company was designers insisting on pull to refresh, and the researchers insisting on removing it due to customer feedback.


what did they want to do with pull down instead?


Users were annoyed at triggering it accidentally.


At the end of the day there's no point in trying to convince people of what they don't want to be convinced of.

Better to just show progress instead.

Back then people were similarly incredulous of the entire idea of the internet and apps.




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