> If online 'personalised' ads were banned how would personalised be defined ?
Sorry, maybe I wasn't clear. I'm not against contextually relevant ads. Ads related to gardening makes sense in a magazine about gardening. There is no need to aggregate enormous amounts of personal data in such a scenario because the topic of the magazine (or webpage) is enough to give an idea of the type of readers you get.
I was talking about the current prevailing practice of collecting massive amounts of personal data, fine grained enough to make a psychological profile more detailed than what your closest family and friends could produce. Just to show you ads!
Context can be deduced from the topic of a website, no need to collect, package and sell data so intimate that it could be used against you in horrific ways by the higest bider, be it a nation state or a company.
Sorry, maybe I wasn't clear. I'm not against contextually relevant ads. Ads related to gardening makes sense in a magazine about gardening. There is no need to aggregate enormous amounts of personal data in such a scenario because the topic of the magazine (or webpage) is enough to give an idea of the type of readers you get.
I was talking about the current prevailing practice of collecting massive amounts of personal data, fine grained enough to make a psychological profile more detailed than what your closest family and friends could produce. Just to show you ads!
Context can be deduced from the topic of a website, no need to collect, package and sell data so intimate that it could be used against you in horrific ways by the higest bider, be it a nation state or a company.