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I have no brand loyalty, hero worship, religion, sports or team in particular, and my hobbies are my own. I have no problem sharing my opinions, but I didn't do stickers, posters, band shirts, or anything like that growing up and still don't. And I heavily agree with the office space reference. Plus, it feels distinctly un-corporate or business professional to allow company devices to be branded in such a way.

And with all of that being said, this hn article has me ruminating on what people are declaring with these things, and my takeaway is that it is a form of tribal expression. Whether it is a "I work with tech stacks" or media entertainment they prefer on their own time, it is a way to find like-minded people and share perhaps some whimsy or at the very least make their laptop distinguishable from the other thousand plus in their organization. Much like how all crossovers are nearly identical in a parking lot, so too are the numerous HP/Macs/what-have-you sitting on everyone's desk. Much like changing the wallpaper away from a corporate logo, if allowed, you're making that piece of equipment more "yours". Much like ricing your terminal.

If the company culture allows this and you see senior staff doing it, in a way it is in your favor to follow the trend - just to say, I see what's going on and I will join in to show my affiliation with this company's culture. It also gives you a chance to say "this is my tribe" and influence people, one way or another. And face it, a blank laptop lid is also a form of expression, whether you intend for it to be or not. So embrace it if allowed, rebel if it isn't allowed and see who follows suit or complains, or don't embrace it. It's a choice you make even if you do not play along.

And to be frank, in our current climate, politics is very important. One side uses their freedom of speech to suppress others and has more branding on their vehicles and toolboxes than a Lisa Frank notebook binder from the 80s. This as a form of intimidation, as well as expression. I think there should be more political stickers. For every "Don't Tread On Me" there should be a counter "We Will Tread Where There Is Inequality".

I know the argument, "there is no need for politics in the workplace", but companies are more political than any individual, as they contribute campaign fiances to both parties, thanks to Citizens United. If they don't want politics at work, they should take their work out of politics.

Edited to Add: Sticker Bombing has strong Punk roots. And few things are more punk than putting politics where corporations may not like it; directly in their face. Now, whether or not sticking bombing your laptop lid is still punk is debatable, but you cannot deny its roots.



There is a tribalism aspect to all of this.

I also get people want to personalise stuff. I drive an old 4x4 and modded it (nothing too crazy), and I am planning on getting an Armstrong MT-350 if I can find one. Each one will require me actually doing work on the vehicles.

> And to be frank, in our current climate, politics is very important.

I heard that 20 years ago when I was in my early 20s. Everyone claims it is of the upmost importance at <current time>. Even if it was, putting a sticker on a laptop isn't going to change it.


> Everyone claims it is of the upmost importance at <current time>.

That doesn't mean they are (or were) wrong.


Feigning urgency is a well known tactic to get people worked up and worried to spur them into action. It is a well known manipulation tactic.




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