Isn’t this true for most start ups out there even before AI? Some sort of bundle/wrapper around existing technology? I worked auditing companies and we used a particular system that cost tens of thousands of dollars per user per year and we charged customers up to a million to generate reports with it. The platform didn’t have anything proprietary other than the UX, under the hood it was a few common tools some of them open source. We could have created our own product but our margins were so huge it didn’t make sense to setup a software development unit not even bother with outsourcing it.