Haven't there been a handful of startups that are aquihired after announcing they're closing up shop?

This makes me think venturebeat are scummy. Why are they being so obnoxious about this? Its sad.

TechCrunch once said, "it's expensive to be right, it's cheap to be first."

Being first gets you a ton of page views for little work, you don't have to be right. Even being wrong is beneficial these days, since they get to make a big story about the correction too.

I think they have been getting mega traffic and are milking it.

I would say that the point is that there is a seed of tech which apple could acquire and put their army of eng on to make something along the same line of what color originally sought to do; Apple-instagram+facetime...

I would think that this is an exceptional acquisition that apple could make: no more color; a battle on instagram, facetime emulation and build upon the social image cloud idea that color started with...

and they wont be bogged down with colors staff - they will own all that color was, not what egos color is.