Sony's problem is that they need the next big thing.
They had the Walkman, then the Playstation (and 2 and 3). Outside of that they are just like any other mid-level electronics brand to me.
Sony should invent something like a net-enabled helmet as a response to Google's goggles that uses a transparent screen with fluorescing e-ink for night use. Or maybe a personal home theater system where you wear the speakers and the music "moves with you". There really is no excuse not to be original.
Fear prohibits success. Lose fear and you will succeed. Risk must be taken. Be creative. These things must be embraced by any culture to succeed.
Yes this is actually a product available now from Sony. Innovative yes but not really likely to succeed. It also contains the personal home theatre system although the screens aren't transparent.
Now if they were really joining things up they would be making it into a gaming system to make a lighter, better resolution less laggy virtual reality system than those that knocked around in early nineties. That might actually sell some systems.
They need to be profitable in mass market products. But they can't differentiate there any more. They are relying on Google for the software (Android phones and Google TV) for their cutting edge models. They don't have the same degree of in house manufacturing to develop products and production processes at the cutting edge like they used to (Samsung do) and they aren't as good at managing/negotiating outsourced production as Apple are.
They do have content but that needs to survive as a business on its own and does exclusive deals with MSO's for TV and Film and anyone for music meaning that there is little exclusive to offer with their products whcih don't even get a much better deal than competitors.
What today's gaming systems are missing are an evolved way to get users involved in game development, the user interface for the system itself.
We need paid hardware running a free OS that everyone can contribute to and that is community managed, where the company makes money on the hardware and perhaps a service contract like a RedHat for gaming.
They had the Walkman, then the Playstation (and 2 and 3). Outside of that they are just like any other mid-level electronics brand to me.
Sony should invent something like a net-enabled helmet as a response to Google's goggles that uses a transparent screen with fluorescing e-ink for night use. Or maybe a personal home theater system where you wear the speakers and the music "moves with you". There really is no excuse not to be original.
Fear prohibits success. Lose fear and you will succeed. Risk must be taken. Be creative. These things must be embraced by any culture to succeed.