Thanks! I completely get what you are talking about re: the merits of meaningful game features vs just a cheap "gamification" job... something we'll have to keep an eye on as we move forward. This is my first company/product (ever) so it's a bit alarming how many things we've already realized we don't know.

Thank you for your comments, I'm definitely going to check out your firm's site and from a business and personal interest standpoint because frankly it seems like you've thought through at least several things we haven't quite gotten to yet. For example, I hadn't realized (although perhaps intuitive in hindsight) that the context of whom you are playing with/against can effectively curb anti-social behavior like cheating.