>if 90% of people don't like it, it is by definition a bad logo.
Bzzt. WRONG.
If 90% of "prospective 18-20 year olds" don't like it, then and only then is it a bad logo. Everyone else really should probably stay out of it since they aren't who the logo is for.
You're kidding, right? It's just as important that the State, parents, alumni, research partners etc etc like it too. 18-20 year olds are probably one of the least important stakeholders at a research university.
Bzzt. WRONG.
If 90% of "prospective 18-20 year olds" don't like it, then and only then is it a bad logo. Everyone else really should probably stay out of it since they aren't who the logo is for.