He ripped nobody off, he sold a company in the exact way you're supposed to sell a company or for that matter the exact way you sell anything with a limited supply. Heck thats how you sell a house.
Step 1. Find interested parties,
Step 2. Get Bids.
Step 3. Allow other interested parties to counter.
Thats it there's no scam here. Its not even genius its company selling 101. Everyone involved had the opportunity to do their due diligence. Instagram did the exact same thing turning a $500M Twitter offer into a $1B offer from Facebook.
Step 1. Find interested parties, Step 2. Get Bids. Step 3. Allow other interested parties to counter.
Thats it there's no scam here. Its not even genius its company selling 101. Everyone involved had the opportunity to do their due diligence. Instagram did the exact same thing turning a $500M Twitter offer into a $1B offer from Facebook.