in reality there probably aren’t a lot of 10% lifts left after the first handful
I am genuinely surprised by how many I find even years after starting my business. (And in where they are, too. All that work on the application, marketing, SEO, etc etc and the thing that pushed me over the day-job line took me all of one Saturday to implement on a lark.)
In regards to cost of customer acquisition: time you spend playing with your conversion funnel does wonders for this number and as your COCA decreases you start to have all sorts of fun options. With a price increase and a few recent lifts in conversion it is now economical for me to advertise on keywords I couldn't before at prices above where my competitors can profitably match. This results in a winner-take-most kind of situation on the AdWords auction -- good news for me (and for Google).
>>>And in where they are, too. All that work on the application, marketing, SEO, etc etc and the thing that pushed me over the day-job line took me all of one Saturday to implement on a lark
I am genuinely surprised by how many I find even years after starting my business. (And in where they are, too. All that work on the application, marketing, SEO, etc etc and the thing that pushed me over the day-job line took me all of one Saturday to implement on a lark.)
In regards to cost of customer acquisition: time you spend playing with your conversion funnel does wonders for this number and as your COCA decreases you start to have all sorts of fun options. With a price increase and a few recent lifts in conversion it is now economical for me to advertise on keywords I couldn't before at prices above where my competitors can profitably match. This results in a winner-take-most kind of situation on the AdWords auction -- good news for me (and for Google).