That Facebook will appear stodgy and lose the young crowd even as it conquers everyone else is one of their greatest risks.
One way they're combating it is to make sure everyone sees a different Facebook -- tuned for just your desired perspective. It could become number 1 in nursing homes and retirement communities without "cool kids" ever noticing that fact because there's no overlap of "feeds".
They may need to go further, though -- perhaps even launching a separate brand/subnetwork for HS/College/twentysomethings/etc. (It would draw on the full technology/membership base, but offer a clearly separate friend list and profile/persona -- moreso than the current visibility controls and filters.)
The market is still theirs to lose; they know the risks and have lots of options.
One way they're combating it is to make sure everyone sees a different Facebook -- tuned for just your desired perspective. It could become number 1 in nursing homes and retirement communities without "cool kids" ever noticing that fact because there's no overlap of "feeds".
They may need to go further, though -- perhaps even launching a separate brand/subnetwork for HS/College/twentysomethings/etc. (It would draw on the full technology/membership base, but offer a clearly separate friend list and profile/persona -- moreso than the current visibility controls and filters.)
The market is still theirs to lose; they know the risks and have lots of options.