"Selling stuff online isn't an artistic exercise-- it's an analytics and psychology exercise."
Does these imply Apple does sell much online?
I do like the idea of setting up some tests and doing some measurements. The tricky thing is testing for the right thing. Guys typically think of shopping as: I want X, I search for X, I buy X. But when it comes to women and fashion it's about window shopping - not knowing what you quite want until you see it. How does one measure a UI for such a use case? Browsed items per minute? Number of items of interest found per until time?
Does these imply Apple does sell much online?
I do like the idea of setting up some tests and doing some measurements. The tricky thing is testing for the right thing. Guys typically think of shopping as: I want X, I search for X, I buy X. But when it comes to women and fashion it's about window shopping - not knowing what you quite want until you see it. How does one measure a UI for such a use case? Browsed items per minute? Number of items of interest found per until time?