Short term, the solution is to convince W3C that moving forward will be an embarrassing disaster, nevermind what some of its for-profit members want. This has been accomplished before, in particular ~2001 when many wanted W3C to have a RAND (ie fee required OK) patent policy, but they were embarrassed into finally doing the right thing, ie mandating RF (royalty free) patent licensing by participants in W3C standards.

Long term, help free culture become dominant. The post says "The Web doesn’t need big media; big media needs the Web" which is true, but web companies do fear and/or hope for an advantage over competitors by doing deals with big media, including deals selling out The Web writ large.