I find it very ironic that a former communist owned car company could be turned around and become world-leading in a short time, simply because it just adapted to free market principles : make something the people want, and can afford. This guy soundsm more like a 21st Century Henry Ford than anyone currently based in Detroit.
All the while the rest of the world are pointing and laughing at the seemingly poor build quality and lack of 'badge', this company will sell millions of cars and gradually reinvest the R&D to make them better. This is what the Japanese did 30 years ago, and what the Koreans have been doing for the last 20. It's a much sounder business strategy than taking the same old rubbish and updating the styling every year, then trying to move it with special incentives and deep discounting, all while using advertising to evoke the memories of a bygone era, and lobbying the government for more handouts. GM will go the way of British Leyland, and BYD will go the way of Toyota.
All the while the rest of the world are pointing and laughing at the seemingly poor build quality and lack of 'badge', this company will sell millions of cars and gradually reinvest the R&D to make them better. This is what the Japanese did 30 years ago, and what the Koreans have been doing for the last 20. It's a much sounder business strategy than taking the same old rubbish and updating the styling every year, then trying to move it with special incentives and deep discounting, all while using advertising to evoke the memories of a bygone era, and lobbying the government for more handouts. GM will go the way of British Leyland, and BYD will go the way of Toyota.