There are a number of issues that I'd like to see bitbucket push on. [1], [2], [3], [4] to name a few. If they want to compete with github on features as well as pricing for private repos, they really need to address these things.

[1] https://bitbucket.org/site/master/issue/2184/support-cnames-...

[2] https://bitbucket.org/site/master/issue/6024/ability-to-igno...

[3] https://bitbucket.org/site/master/issue/2874/ability-to-sear...

[4] https://bitbucket.org/site/master/issue/4307/feature-request...