>and there's lots of empirical evidence that sign-up rates are drastically higher with social login.
Where? I've never seen any evidence at all, just claims from social marketing weasels. The only empirical evidence I've seen shows it doesn't help at all, and that the majority of users don't like it.
Where? I've never seen any evidence at all, just claims from social marketing weasels. The only empirical evidence I've seen shows it doesn't help at all, and that the majority of users don't like it.