Ah, after reading through the comments on the Kickstarter, it sounds like the controversy is because Ouya promised some kind of matching funds for successful Kickstarter campaigns, and so there are accusations that the Elementary, My Dear Holmes developers funded their own project to help get it over the line, in order to be able to qualify for the matching funds.

This seems like something the original article should have said. Instead, it just made vague references to "suspicious accounts;" I'm not sure if they were expecting anyone reading the article to already know the backstory, or if they were just being unhelpful.

I wouldn't be surprised if they funded themselves to get over the line of Ouya was going to match funds.

If you were only a few thousand off, and Ouya was going to match you would be very tempted.

From the allegations, it doesn't sound like it was a matter of being a few thousand off at the end of the campaign; it sounds like at the beginning of the campaign, before it had even gotten any publicity, a bunch of new Kickstarter accounts that had never funded anything else were created, and those accounts then wound up funding most of it. Then when the allegations came out, several of those accounts changed their names, and backed a bunch of other projects (presumably at a $1 donation level).

As in, if the allegations are true, this doesn't sound like it's a matter of pushing it over a little at the end, it sounds like they planned this from the beginning and self-funded most of the project just to be able to qualify for the matching funds.