I must be missing something. While the rebrand thing is cool, how does it relate to popsicles? Wasn't the assignment to redesign the Popsicle?
I can't seem to make the connection between Popsicle and Microsoft, unless you want to go with the metaphor that Microsoft is frozen still while the rest of the competition seems to be moving on. Help?
Popsicles were boring and stupid, so he broke the rules and did something better. Attitudes like that and skipping school to pull gadgets apart are why he's working his dream job.
Right, but I'm not sure why they would even bring up the Popsicle thing at all. If I were at my job and my boss told me to do something, and I thought to myself "That's a stupid idea, I'll do something completely different instead," then best case scenario, I get yelled at for wasting company time, and worst case scenario, I get fired.
So I'm not clear on why he did that. I mean, if he did it on his own time and for fun, then great, but I don't see why we should be applauding him for not doing the assignment...
>I don't see why we should be applauding him for not doing the assignment...
For the same reason he should be applauded for skipping school to work on his side projects: because breaking the rules to do something awesome is good. If he had done the stupid popsicle assignment, he'd still be in school working towards mediocrity. What's the point of that?
The only point of the popsicle assignment was to give students something non-threatening to cut their teeth on. It has absolutely zero value outside of that. Clearly, he didn't need coddling, so he took on a bigger challenge -- and succeeded. That's exactly the type of attitude we should applaud.
> Minimal to the max: The story of a promising young designer and the Popsicle that never was
> In his effort to think outside the box, Kim had moved beyond the box entirely – and beyond the assignment as well. Instead of redesigning dessert, Kim had used his three days to rebrand one of the world’s largest technology companies.
Yeah, I did, but I mean, if I were teaching and I gave an assignment and a student turned in a completely different assignment, he'd get a very puzzled compliment from me for how good the work was, but a zero would go into the gradebook for not completing the assignment.
I guess that's what I'm getting at.
And even outside of a school situation, if I were at work and my boss asked me to build a database and import data from some of our customers due Monday afternoon, and instead I spent the next three days building a brand new app that nobody asked for, I'd be fired (or at the very least reprimanded for wasting company time).
I can't seem to make the connection between Popsicle and Microsoft, unless you want to go with the metaphor that Microsoft is frozen still while the rest of the competition seems to be moving on. Help?