Interesting. On the 2x2 table idea, I wonder if there are any other two decision...

		natch on June 21, 2009 \| parent \| context \| favorite \| on: Customers given too many choices are 10x less like... Interesting. On the 2x2 table idea, I wonder if there are any other two decisions in the conversion funnel context that could work in such a table and not be as confusing.