Gmail, Teenaged Mutant Ninja Turtles, etc. Lots of companies have survived branding issues in the UK without a complete end-to-end rename.
Microsoft's marketing department is just crazy. How many times did MSN Messenger get rebranded? Photo gallery? Their webmail thing?
It's crazy. When they have a major platform, they're rock solid on the name (like the Office Word/Excel/whatever) but they change icons and GUIs willy-nilly.
When they have a smaller, supporting platform, they get complete ADD on the name.
When they have a developer tool? They just give it an ungoogleable description that doesn't even count as a name. Their SQL Server is called SQL Server. Their common language runtime is called the common language runtime. Their MVC framework is called MVC.
Microsoft sucks at naming things. I think XBox is the last brand they created that they actually properly curated.
Microsoft's marketing department is just crazy. How many times did MSN Messenger get rebranded? Photo gallery? Their webmail thing?
It's crazy. When they have a major platform, they're rock solid on the name (like the Office Word/Excel/whatever) but they change icons and GUIs willy-nilly.
When they have a smaller, supporting platform, they get complete ADD on the name.
When they have a developer tool? They just give it an ungoogleable description that doesn't even count as a name. Their SQL Server is called SQL Server. Their common language runtime is called the common language runtime. Their MVC framework is called MVC.
Microsoft sucks at naming things. I think XBox is the last brand they created that they actually properly curated.