I think it's a well designed app and has a lot of nice gesture based interactions that become relatively natural once you play with it for a few minutes. You lose a bunch of the less used stuff and so far I don't think I've seen a sponsored post loaded in yet.
- Adding in content categories are exposing me to sources that don't normally show up on my Facebook feed which increases my likelihood to "like" them and drive more interaction.
- Massive real estate given to photos in HD resolution might increase the general quality of photos that folks post on Facebook since those really pop out in the article scroller.
- This large card format is going to make advertisers salivate as you can now use vertical scrolling space (if FB allows it) within the Paper format. Scroll down for more details, etc.
- Adding in content categories are exposing me to sources that don't normally show up on my Facebook feed which increases my likelihood to "like" them and drive more interaction.
- Massive real estate given to photos in HD resolution might increase the general quality of photos that folks post on Facebook since those really pop out in the article scroller.
- This large card format is going to make advertisers salivate as you can now use vertical scrolling space (if FB allows it) within the Paper format. Scroll down for more details, etc.