It is different because in SQL you can't do non-parameterized queries, and in PLPGSQL you have to specify you are executing dynamic sql. This means that since it is in the db, it is going to be parameterized by default.

So what is different is the fact that unless you use a non-SQL-derivative stored proc language, you pretty much have to put up big warning signs any time you put in place a possibly exploitable query.

Examples:

1. This is not possibly exploitable:

    CREATE OR REPLACE FUNCTION foo(in_bar int) RETURNS setof foo
    LANGUAGE PLPGSQL AS
    $$
    BEGIN
        RETURN QUERY
            SELECT * FROM foo WHERE bar_id = in_bar;
    END;
    $$;

2. This one is exploitable.

    CREATE OR REPLACE FUNCTION new_user(username text) 
    RETURNS BOOL LANGUAGE PLPGSQL AS
    $$
    BEGIN
       EXECUTE $E$CREATE USER $E$ || username;
       RETURN TRUE;
    END;
    $$;

3. This one is not exploitable.

    CREATE OR REPLACE FUNCTION new_user(username text) 
    RETURNS BOOL LANGUAGE PLPGSQL AS
    $$
    BEGIN
       EXECUTE $E$CREATE USER $E$ || quote_ident(username);
       RETURN TRUE;
    END;
    $$;

The point is that it is crystal clear in these cases whether a query is parameterized internally or not. If you don't see the combination of EXECUTE and ||, there is nothing to worry about.