What happens to Google if they comply in all of Canada but do not comply for the rest of the world?
It would be cheaper for Google to offer specialist SEO and web design help for these aggrieved parties - "here's how you get your story out and ranked higher than the attack sites" - than to fight legal cases through the courts. Although I am pleased thay're taking the cases to court to defend their position.
Google was the defendant in this case, so they had little choice but to go to court. Let alone the consequences to their Canadian business, US and Canadian courts cooperate in enforcing judgements, so they couldn't ignore it regardless. (Of course they are choosing to appeal, which is optional but obviously a good idea given the pain this precedent could cause.)
Ah, right you are. Google was a non-party, but was named and served:
"Non-parties affected by Mareva injunctions are not normally before the Court, because applications of that kind are brought without notice. Google was named in this application, served with materials, and attended the hearing."
So the rest of the comment stands, but you are correct that they were not a defendant.
It would be cheaper for Google to offer specialist SEO and web design help for these aggrieved parties - "here's how you get your story out and ranked higher than the attack sites" - than to fight legal cases through the courts. Although I am pleased thay're taking the cases to court to defend their position.