If you think this is bad, just wait until July 1 and CASL gets introduced. As a ...

phloxicon · on June 18, 2014

Having consent, a person who can be replied to instead of ano-reply and a mandatory unsubscribe doesn't sound so bad to me. What are the main arguments against it?

peterarmstrong · on June 18, 2014

Mandatory unsubscribe is totally fine, obviously.

But CASL includes making confirmation, welcome and update emails opt-in, or else risking an up to $10 million dollar fine.

Yes, really.

Even if you're not a Canadian business, this will apply to you if you email Canadians.

Yes, really.

Say goodbye to your opt-out email drip courses.

ovis · on June 18, 2014

Wouldn't confirmation and welcome emails fall under "implied consent"? http://www.crtc.gc.ca/eng/com500/infograph3.htm

Seems like update emails might too, depending on the circumstances.