Yes,it really was. I am an old, classic, get off my lawn style person who never signed up for twitter or Facebook and still uses a dumbphone. But somehow I got onto SC and discovered a lot of great music there, which has led to a few hundred dollars of amazon purchases.
So it is something special, and I hate to see them mucking around with it ...
You shoud check http://mycloudplayers.com, it is built over SoundCloud and has some amazing features for discovering new music based on the favorites tracks of the people you follow.