We just decided to start blogging. We're aiming to build an audience with our customer base prior to launching v1 of our product.
Topics: We are aiming to choose topics that will provide insights, thoughts, and solutions that will add value to the day-to-day business happenings of our audience.
Promote: We have a mailing list of folks interested in the upcoming launch of Molo so we'll use that, Twitter, and news aggregators from our industry.
Does it Work: Hopefully, we have an advisor who is also doing B2B SaaS and he has found great value and good leads coming from the blogging he does. Only time will tell for us.
We just decided to start blogging. We're aiming to build an audience with our customer base prior to launching v1 of our product.
Topics: We are aiming to choose topics that will provide insights, thoughts, and solutions that will add value to the day-to-day business happenings of our audience.
Promote: We have a mailing list of folks interested in the upcoming launch of Molo so we'll use that, Twitter, and news aggregators from our industry.
Does it Work: Hopefully, we have an advisor who is also doing B2B SaaS and he has found great value and good leads coming from the blogging he does. Only time will tell for us.