Co-author here. I actually started exploring this book topic in late 2009 through an initial series of open-ended interviews that were discussed on HN (when it was much more startup focused). Here is that set: https://www.youtube.com/channel/UC6r4nAnkQO3VpddRSVwUVDg (e.g. patio11 https://www.youtube.com/watch?v=wuzNs-LhC_8, Alexis https://www.youtube.com/watch?v=enEqAq1x9UQ, Garry Tan https://www.youtube.com/watch?v=8Win0moC4cA).

I started angel investing around the same time and I quickly came to the conclusion that the pursuit of getting traction needed much more structure more akin to product development. I also got increasingly busy with DuckDuckGo, and so it took finding a co-author and many years to actually get this book across the finish line.

Here's my post from a few days ago summarizing the book: http://www.gabrielweinberg.com/blog/2014/07/pre-order-tracti...

Happy to take any questions.

Is there going to be a PDF version? I'm not a fan of Kindle (can't copy/paste to make notes and page flipping is slow). I'm even willing to pay for a DRMed version of the PDF rather than a DRM-free kindle!

Hey Gabriel! Wodner if you plan selling a DRM-free book? That'd i believe be expected and really appreciated.

Yes, the Kindle version will be non-DRM.

ETA for kindle version ?

They don't let you set them up for pre-orders if you aren't a major publisher, so 8/12.

that is August 12'th I assume, same day as print version is out .... "what, December" were my first thought :-)

I got a sneak peak at "Traction" and I can tell you its an absolute must. The Bullseye Framework Gabriel and Justin layout has been the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Gabriel and Justin offer a framework that creates efficiency, clarity, and focus. With startups as crazy as they are, I strongly encourage you to take the time to make your life a little easier :).

Hi, filled the form. How long does it take to receive the first 3 chapters in my inbox?

Very much looking forward to this book. I needed it a year back.