The classic logo is often on the can/bottle near the nutritional information: http://imgur.com/OHinuge (from a can of Diet Coke in the UK, taken today. The can was part of a large multi-pack case).
The smallest responsive version of the logo says "coke", rather than "coca-cola", which I've not seen before. I couldn't see any use of "coke" by itself, when used for "diet coke" they use a different style: http://www.amodelrecommends.com/wp-content/uploads/2011/02/d...
If you actually looked through the images page you will find that when the single word "Coke" is used (most notably on the Diet Coke can, but also on occasional promotional items) it's in a much more modern serifed font, rather than the script font used for the classic Coca Cola logo.