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> The final paragraph, though, about the power of calling service staff by their names, is is interesting. Maybe I should try that. Anyone got any experience with habitually learning and using names (or just reading off their nametags)?

He has an article on that too: http://www.esquire.com/features/influence/ESQ0506INFLUENCE_7...



Wow, so he does. This Tom guy thinks of everything. Thanks, salvadors!




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