I spent a couple of years at Yodlee. Your comment is spot-on. Not only are there huge headaches around creating the scripts/feeds to grab the data, but once you have the data there's a significant challenge of normalizing it so that you have some sort of data consistency. And then you have the issue of constantly having to update the scripts as financial institutions make (often undocumented and unannounced) changes to their data.
The Abobe:Youtube / Yodlee:Mint analogy in the article isn't entirely apt since Yodlee effectively provides not only the technology but the content upon which Mint is built. I'd agree with those who say that Mint's position is tenuous from a business perspective b/c of this (and maybe this is why they opted to make their exit). But I certainly can't take away from the fact that Mint built a fantastic product that blows away any other front-end implementations of this sort.
I can only assume that Mint has an iron-clad contract with Yodlee. However, it wouldn't surprise me if Intuit doesn't fully appreciate the importance of having non-OFX data in Mint. They had another data feed product targeted at investment advisers that was killed due to problems with data management.
The Abobe:Youtube / Yodlee:Mint analogy in the article isn't entirely apt since Yodlee effectively provides not only the technology but the content upon which Mint is built. I'd agree with those who say that Mint's position is tenuous from a business perspective b/c of this (and maybe this is why they opted to make their exit). But I certainly can't take away from the fact that Mint built a fantastic product that blows away any other front-end implementations of this sort.