Plenty of articles show that people are buying phablets and bigger screen phones this past year at higher rates. In fact, I would argue it's the only reason Apple made a big ass iPhone as they were losing customers in this growing segment. Purchasing a product is a pretty god measure of intent.
"People are buying" and "higher rates" isn't really proper data. Also, phablets are somewhat new, so increasing at higher rates is normal.
What I wanted to know is roughly how much are the bigger smartphones being sold, against the regular-sized ones. The most recent Apple smartphones are big, both, while the "regular-sized" ones are from last year or before. Does the data supports this decision - "forgetting" about the "regular-size" and launching only bigger ones?
My attempt was not to share the actual data, but to allude that the data is readily available showing that "phablet" as a market segment is growing.
Can't put my hands on the exact article and corresponding chart, but from memory the segment has grown from around 4-5% area to closer to 10%. Again not exact numbers, but until I find the post that's all I got.
Consumers have had both "regular" and "large" phones to choose from and they're choosing larger and larger displays.
These are not the posts I'm specifically remembering, but do have helpful insight:
> Consumers have had both "regular" and "large" phones to choose from and they're choosing larger and larger displays.
I'm sorry, but I can't read that from the data you shared. "They"'re not choosing larger and larger displays - it was an untapped market, so people willing to buy bigger smartphones are doing it, as they become available. We can't assume that everyone/most/many will follow this trend and we also don't know when it will stop growing. Also it seems natural that buying trends will, up to a point, follow marketing trends - if almost all automakers start selling only big cars, then people would choose "larger and larger" cars.
