The opportunity in travel these days is targeting people new to travel. Forget North America. Target young Chinese travellers who are just now beginning to learn there's a way to travel without staying in hotels and doing bus tours from highlight to highlight. Or wealthy Russians. You have to go really niche if you want to make money.

25 years ago when companies like G Adventures, Intrepid etc. started, nobody knew about small group travel, mingling with locals etc. Now that's all the rage for westerners. Bring that idea to markets that are new travel and you've got some opportunity.